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Today’s news: ADIDAS + RANSOM COLLABORATION

Adidas + Ransom CollaborationAdidas + Ransom CollaborationIn case you have not heard yet, Canadian shoe design company and merchant, Ransom, has recently created a line of shoes in collaboration with the one of the original pioneers of  Adidas Originals sneakers, Adidas. From my research it would seem that this cooperation is in it’s second season, beginning in F/W ’09 and has only introduced their S/S ’10 bundle. Based on what I have seen so far and what I am showing you here it goes without saying that this cooperation will become the next huge factor in sneaker footwear. As you can see, they have put everything out from white fake sneakers to winter boots to ship shoes and who understands what F/W ’10 will bring next! All I know is that I am excited!

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What I like about these is the fact that they have a easy styling but are somewhat unique in their colour combinations/accenting and the material pairing. The very top shoe (blue w/ white laces) is some sort of canvas/hemp substance that feels rough like straw on the exterior but with a standard leather/faux leather lining. Clearly they are not the first to do things like hemp outers but what I have seen in the past from various other brands trying to be all different was just not that good looking where as these on the other hand have stuck to what’s straightforward and exactly what sells but with little irregularities that sets them apart.

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While these boot styles resemble fashions which have been done by the likes of Timberland and Mountain Gear you can see that they have added little details which make them different such as the teal colored laces in the dark boots or in the case of the top left ones that look like a cross between a Sorel and a Timberland but Adidas/Ransom used a navy leather (it is difficult to see) making it seem very cool and different. In a day and age where pretty much everything has been done before, it is the little details that can set you apart from the rest and this collaboration has appear to do just that, capitalized on fashions that are popular and sell well while at the exact same time giving them something different than the predecessors. I just look forward to their expansion and the new styles that they come out with!

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